It is both a tough and exciting time for retail companies. Whether it is just more evolution in a market sector that has had to constantly evolve to survive, or approaching revolution is open to conjecture. What is clear, however, is that the way retail engages with its customers has radically changed in recent years.
We are frequently told that High Street retail traffic has fallen and that the fall is dramatic. It seems that bodies in stores do not directly link to High Street sales; yet consumers are still spending, so retailers are ‘uber’ busy ensuring that they are active across all retail channels in order to capture as much of this consumer traffic as possible.